In addition to the sun and beach tourism that seduces most visitors who visit countries, the gastronomic tours are a powerful magnet for locals and foreigners who want to know the country through a https://www.theinternationalkitchen.com/cooking-vacations/ that include flashes of culture and history.

Travel And Culinary Tour

• Customer Segment

Gastronomic tourism is a seam of opportunity for entrepreneurs who love travel, culture, and gastronomy; who are fans of excellent customer service and who are willing to innovate in a segment that is characterized by educated, demanding consumers who recognize in gastronomy a means to immerse themselves in the culture and history of a site.

• Value Proposal

Gastronomic tourism has had an essential development in the country, becoming one of the most dynamic segments of the tourism industry.

• Distribution Channels

In a company specialized in gastronomic tourism and culinary tours, in particular, the distribution of the service is mainly done through a web page that serves as a point of sale.

Although some providers have an office to receive requests from tourists, most operate under an online booking scheme where the traveler has access to a catalog of experiences and can transact in a safe environment.

This electronic selling scheme is ideal for serving a consumer who does not have much time to move to a sales office and who is generally familiar with online purchases.

• Sources of Income

90% of the revenue in an agency specialized in gastronomic routes comes from the sale of walks to passers-by; the rest, of packages for companies or corporations. The price of each box is determined by the experiences it includes, such as visits to historical or cultural sites, the tasting dishes and beverages, the geographical area, and the duration of the tour.

• Key Activities

To start with an agency that organizes tours, routes, and gastronomic tours, it is necessary to cover certain essential aspects, with the design of two or three products as the cornerstone.

In this sense, a good starting point is to define what you want to show: a process, a product, a city, a region. It is also necessary to establish how and in what context it will be done: starting from a historical moment, a cultural environment, or a social phenomenon.

Also, it is necessary to determine the profile of the traveler who will consume it: whether it is national, foreign or local, its socioeconomic level and also define the infrastructure that will support the experience, that is, what network of restaurants / establishments / food producers exist, what lodging, what places of interest exist, what places of recreation, what kind of security there is and the transport network.

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